Senior Demand Generation Manager

5–7+ years of experience in B2B digital marketing or demand generation Hands-on expertise with major advertising platforms (Google Ads, LinkedIn, Meta, Microsoft Ads, etc.) Strong understanding of B2B marketing funnels and full-funnel performance measurement and optimization (Tableau, MMM, MTA, ROAS) Pioneering approach to identify opportunities, run tests, and translate findings into scalable strategies Proven track record building, managing, and optimizing multichannel digital strategies Ability to design and execute a strategic vision for paid digital channels and adopt emerging technologies Strong collaboration skills with experience working across cross-functional teams

Stay current on digital and AI-driven marketing trends Collaborate with cross-functional teams to enhance campaign performance Optimize marketing campaigns across multiple channels Oversee partner relationships Contribute to quarterly financial planning and budget optimizations Partner with engineering and analytics teams to enhance audience segmentation Measure campaign performance using analytics suites Design, execute, and analyze multivariate tests Report campaign performance, insights, and strategy to senior leadership