Senior Demand Generation Manager

5+ years of demand generation experience at technical B2B SaaS companies Deep understanding of technical buying processes Experience marketing to developers, product managers, and engineering leaders Hands-on experience with marketing automation platforms, CRM systems, and demand generation tools Strong analytical skills with experience in funnel optimization, conversion rate analysis, and ROI measurement Proven ability to build and execute integrated campaigns Experience with ABM strategies and multi-tier campaign personalization

Develop and execute comprehensive demand generation strategies Build and orchestrate integrated, multi-touch campaigns Own and optimize marketing funnel from awareness to conversion Design and manage lifecycle marketing programs Plan and execute webinars, content campaigns Collaborate cross-functionally with sales, product marketing, and content teams Analyze market trends, competitor activities, and campaign performance data