- Develop and lead the global demand generation strategy, aligning campaigns, content, and channels to SimSpace's growth goals.
- Own pipeline contribution targets and demand gen performance across the funnel, reporting on conversion rates and sales velocity.
- Lead account-based marketing programs for priority accounts in partnership with Sales and Product Marketing.
- Manage the demand generation budget across paid media, content, events, and agencies.
- Build and lead a high-performing demand generation team spanning campaign management, content, and digital marketing.
- Partner with Sales leadership to align on lead quality, account prioritization, territory strategy, and pipeline goals.
- Leverage AI and automation to reduce friction across the funnel and improve marketing efficiency.
HubSpot