Head of Performance
Company:SBC Performance
Location:Czech Republic, Poland, CET
Languages:English
Seniority level:Lead, 5+ years
Experience:5+ years
Skills:
LeadershipSQLBusiness IntelligenceData AnalysisMicrosoft Power BIGoogle AnalyticsCross-functional Team LeadershipTableauMentoringDigital MarketingA/B testing
Requirements:
5+ years of experience in performance marketing, growth, or digital leadership roles. Proven track record in building marketing teams and systems from scratch. Deep understanding of paid acquisition channels (Meta, Google Ads, TikTok, ASA, DSPs, affiliates, etc.). Strong analytical mindset with experience in tracking and BI tools (AppsFlyer, Adjust, Google Analytics, Power BI, Tableau). Solid understanding of unit economics, attribution, and key performance metrics (ROI, CAC, LTV, Retention). Demonstrated leadership skills and ability to manage, mentor, and inspire cross-functional teams. Fluent English. Experience in Big 6 agencies (GroupM, Omnicom, Publicis, Dentsu, Havas, IPG) will be a strong advantage.
Responsibilities:
Build a full-cycle performance marketing system and operational processes. Define and implement multi-channel acquisition strategy and testing roadmap. Develop tracking and BI infrastructure for ROI, CPL, and CAC reporting. Design and own unit economics models. Recruit, mentor, and lead a team of performance leads. Launch and oversee initial campaigns. Collaborate with analytics, creative, and product teams.
