- Own and manage the end-to-end lifecycle of new subscription products and funnels: Build → Launch → Test → Scale → Localization.
- Coordinate multiple product launches simultaneously while ensuring smooth execution and adherence to performance milestones.
- Work directly with the CEO and Product COO to identify, prioritize, and execute new product opportunities.
- Analyze funnel performance, customer behavior, conversion metrics, retention, churn, and LTV to drive product decisions.
- Collaborate closely with paid acquisition teams across Meta, Google, TikTok, and other channels to maximize growth opportunities.
- Conduct competitor research and market analysis to identify winning product concepts and funnel mechanics.
- Develop and continuously improve scalable processes, playbooks, and operational frameworks for launching new products efficiently.
- Leverage AI tools for research, funnel analysis, UX reviews, data interpretation, and content optimization.
- Make data-driven recommendations on whether to scale, optimize, or discontinue products based on performance.
SQLProduct ManagementA/B testing