- Launch, optimize, and scale user acquisition campaigns across Facebook and Instagram.
- Manage monthly media budgets of $100,000+ and grow spend while protecting CPA targets.
- Own performance against core KPIs, primarily Spend and CPA.
- Develop a high-velocity pipeline of creative, audience, offer, and funnel hypotheses.
- Research competitors using ad libraries and spy tools, translate insights into concepts, and write clear briefs for designers.
- Test creative variations systematically, stop inefficient campaigns, and scale winning combinations.
- Partner closely with creative, analytics, product, and leadership teams to uncover new growth opportunities.