Head of Performance Marketing

3+ years of experience in performance marketing, including hands-on campaign management At least 2 years of team management experience at Lead or Head level, including experience of managing cross-functional teams Proven experience with large budgets ($500K–1.5M/month) and scaling paid UA channels Deep knowledge of ad platforms: Meta, Google Ads, TikTok, Apple Search Ads Solid grasp of attribution models, incrementality, MMPs (AppsFlyer, Adjust) Analytical mindset with strong skills in GA4, Firebase, GTM, Tableau, Excel Experience working cross-functionally with product, analytics, creative, and engineering teams Strong business acumen and goal-oriented approach Excellent communication skills and fluent English

Own the entire performance marketing strategy: planning, execution, testing, and scaling Manage budgets of $1M–1.5M+ per month Lead and collaborate with a cross-functional team: UA managers, creative designers, producers, influencer marketers Partner with product, MarTech, and analytics teams to improve attribution and conversion tracking Drive aggressive growth while maintaining cost efficiency Optimize campaign structures, targeting strategies, creatives, and audiences Ensure world-class reporting and performance analysis across all paid channels Continuously improve creative testing systems and production pipelines Stay on top of ad tech, privacy regulations (GDPR, ATT), and competitive trends