Head of Performance Marketing
Company:Toogeza
Location:US, EU, APAC
Languages:English
Seniority level:Lead, 7+ years
Experience:7+ years
Skills:
LeadershipSQLBusiness IntelligenceGoogle AnalyticsAmplitude AnalyticsTableauStrategyProduct AnalyticsData visualizationMarketingDigital MarketingA/B testingBudgetingCross-functional collaboration
Requirements:
7+ years in performance marketing 3+ years in leadership roles within mobile subscription products Proven track record managing 8- to 9-figure annual budgets Strong expertise in web-to-app funnels Experience building and managing performance marketing teams and agencies Advanced BI skills (SQL, Looker/Tableau, BigQuery, Excel/Sheets) Proficiency with analytics platforms (Amplitude, Mixpanel)
Responsibilities:
Develop and execute end-to-end performance marketing strategy Launch and scale global campaigns Implement A/B tests on subscription offers and channels Hire and structure a performance marketing department Integrate data and conduct cohort analysis Collaborate with product teams to optimize flows
