- Define a coherent brand narrative that resonates with fans, press, and partners.
- Manage brand perception across earned media, owned channels, and partnerships.
- Collaborate with creatives to ship impactful, attention-grabbing campaigns and stunts.
- Leverage personal networks to secure high-value partnerships.
- Direct agencies and freelancers on execution while maintaining strategic ownership.
- Shape long-term reputation and brand positioning in a highly scrutinized category.