- Develop advertising concepts for paid campaigns, primarily Meta Ads.
- Analyze competitors, market trends, and successful ads in health and wellness.
- Create concepts for video and image ads.
- Work with designers, editors, and marketing team members.
- Write hooks, headlines, and primary ad texts.
- Plan and organize creative testing.
- Analyze creative performance and suggest improvements.
- Develop ideas for UGC-style ads, storytelling formats, and product positioning.
- Adapt advertising concepts for different audiences and markets.
Market Research