- Build and execute the wearables go-to-market strategy, including target audience, positioning, messaging, pricing input and launch plan.
- Define how wearable data such as sleep, HRV, recovery and activity translates into user value and clear marketing messages.
- Launch and scale acquisition for wearable owners through paid social, YouTube, creators, podcasts and communities.
- Develop partnerships and co-marketing with wearable brands and platforms, including listings, joint campaigns, bundles and affiliate deals.
- Own the Ultiself wearable launch across pre-orders, waitlist, D2C and marketplace channels, bundle offers and the device-to-subscription funnel.
- Work with the Product Owner on wearable-user onboarding, device-connection rate and retention-driving features.
- Research the wearables ecosystem and competitors and share regular insights with the team.
- Set and track CAC, device-connection rate, subscription conversion, retention, partner-driven installs and revenue.
- Report results to the CEO weekly and adjust the plan based on data.