- Drive deliverability and inbox placement best practices to maximise open rates and overall campaign performance.
- Act as the main technical point of contact for the CRM team, resolving integration issues, troubleshooting data discrepancies, and ensuring a high level of SLA for internal stakeholders.
- Own and improve CRM infrastructure, integrations, and data flows to create a more stable, diversified, and scalable ecosystem across apps and channels.
- Manage and prioritise the team’s technical backlog, ensuring requests are delivered efficiently and operational blockers are resolved quickly.
- Support and help drive technical CRM initiatives such as new channel rollouts, vendor evaluations, migrations, and system improvements.
- Ensure high standards of campaign QA, data integrity, and system reliability across all CRM initiatives.
- Create and maintain clear, organised documentation, playbooks, and processes to improve team efficiency, consistency, and onboarding.
- Research, evaluate, and propose new tools and AI-driven solutions that can improve automation, operational efficiency, and team performance.
- Collaborate cross-functionally with Product, Engineering, Analytics, and other stakeholders to align on tracking, CRM capabilities, and business priorities.
Project ManagementSQLQA+3 more