Director, Performance Marketing

Proven expertise and experience driving and managing paid media for a high-volume B2B trial motion. Must have experience in both B2C e-commerce and B2B SaaS. Advanced knowledge of third-party bidding tools, predictive modeling, and real-time bidding algorithms. Experience in digital marketing, with a focus on paid media management. Proven expertise in managing six-figure cross-channel budgets and delivering measurable results. Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc. Experience with SaaS (Software as a Service), PLG (Product-Led Growth), and e-commerce platforms. Demonstrated ability to develop and execute strategic media plans that drive business growth. Excellent analytical skills. Exceptional communication and leadership skills.

Develop and execute comprehensive paid media strategies for B2B Trials and Hand Raisers, and B2C e-commerce acquisition. Manage and optimize six-figure cross-channel budgets effectively. Lead the media planning process, including audience targeting, channel selection, and budget allocation. Forecast performance and identify opportunities for scaling campaigns while maintaining profitability. Stay updated on industry trends, best practices, and new technologies. Provide regular reporting and analysis of campaign performance. Implement machine learning for automated bidding and LTV.