Director, Performance Marketing
Company:
Location:U.S.
Languages:English
Seniority level:Director, 10+ years
Experience:10+ years
Skills:
LeadershipArtificial IntelligenceData AnalysisMachine LearningPeople ManagementGoogle AnalyticsJiraCross-functional Team LeadershipStrategySEOMarketingLead GenerationDigital MarketingSaaSBudget managementA/B testingMentorshipStrategic thinkingCRM
Requirements:
10+ years of progressive experience in Marketing, focusing on Demand Generation, Performance Marketing, or Growth functions in B2B SaaS. Proven track record of developing and scaling marketing programs that resulted in multi-million dollar B2B tech pipeline and revenue growth. Expertise in the martech stack, attribution and measurement models, and channel best practices. Ability to strategically apply AI technology and practices. Exceptional analytical skills and mastery of reporting. Strong leadership presence with experience managing and developing high-performing teams. Bachelor's degree in Marketing, Business, or a related field.
Responsibilities:
Develop and own performance marketing and demand generation strategy. Oversee inbound and outbound demand generation channels. Establish a data-first culture and manage campaign performance. Oversee the marketing and early-stage sales funnel for optimization. Manage the performance marketing budget with precision. Lead, mentor, and grow a team of marketing specialists. Collaborate with Sales, Product, and Finance leadership. Strategically utilize vendor relationships and third-party channels.
