Director, Performance Marketing

7-10+ years of experience in performance marketing and performance marketing strategy, with at least 2 years leading multi-channel programs at scale ($100M+ annual spend). 3+ years of experience managing and developing teams of media buyers, analysts, or channel specialists. Proven success building and scaling integrated performance marketing programs across Meta, Google, YouTube, TikTok, Reddit, and other growth platforms. Deep expertise in performance measurement and attribution, including MMM, geo testing, incrementality studies, and experimentation frameworks. Strong grasp of media buying mechanics, creative optimization, and auction dynamics across platforms. Advanced quantitative and analytical background. A bias toward action, experimentation, and continuous improvement.

Own and operate Scribe’s global performance marketing program across all performance channels, driving measurable, efficient customer growth. Develop and execute the holistic performance marketing strategy, setting vision, testing priorities, and investment frameworks. Define and drive the tactics that brings your strategy to life. Own and oversee channel performance and budget pacing. Partner cross-functionally on measurement, forecasting, and modeling. Build and mentor a high-impact team.