Director, Performance Marketing

12+ years in performance media and CRM/SEO with hands-on leadership across online and offline channels. Proven ownership of LTV:CAC, payback, and incrementality at scale. Deep experience planning and buying TV/CTV, OOH, and print, including geo-testing and lift reads. Lifecycle marketing expertise across email, SMS, push, and in-app with segmentation and personalization at scale. Strong measurement background: MMM design and vendor management, MTA, geo-experiments, platform lift, holdouts, and causal inference basics. Fluency with analytics and tooling: GA4 or equivalent, CDP (e.g., Segment/mParticle), attribution (e.g., AppsFlyer/Adjust), BI (e.g., Looker/Tableau), testing platforms, CRM (e.g., Braze/Iterable/SFMC). Advanced Excel/Google Sheets; SQL familiarity preferred. Clear communicator with executive-ready narratives and concise recommendations. Excellent project management and prioritization. BA required; MBA a plus.

Own CRM strategy across email, SMS, push, and in-app. Lead planning and buying for TV/CTV, OOH, print, audio/radio, and direct mail. Oversee Search, Social, Programmatic, Affiliates, and Marketplaces. Influence the measurement roadmap including MMM, MTA, and geo-experiments. Lead SEO strategy (technical, content, authority). Drive a performance creative engine. Hire, develop, and mentor channel owners, CRM managers, and analysts.