Director, Performance Marketing
210000 - 270000 USD per year
Company:Prenuvo
Location:USA
Languages:English
Seniority level:Director, 12+ years
Experience:12+ years
Skills:
LeadershipProject ManagementSQLGoogle AnalyticsTableauMicrosoft ExcelSEOAgile methodologiesAnalytical SkillsCollaborationProblem SolvingMentoringNegotiationAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationData visualizationMarketingTeam managementStakeholder managementDigital MarketingChange ManagementCustomer SuccessConfluenceA/B testingExcellent communication skillsAdaptabilityRelationship buildingCritical thinkingTeamworkResearchFluency in EnglishNegotiation skillsReportingTrainingTroubleshootingWritingStrong work ethicAbility to learnBudgetingStrong communication skillsCross-functional collaborationStrategic thinkingProcess improvementResearch skillsCRMData managementCustomer support
Requirements:
12+ years in performance media and CRM/SEO with hands-on leadership across online and offline channels. Proven ownership of LTV:CAC, payback, and incrementality at scale. Deep experience planning and buying TV/CTV, OOH, and print, including geo-testing and lift reads. Lifecycle marketing expertise across email, SMS, push, and in-app with segmentation and personalization at scale. Strong measurement background: MMM design and vendor management, MTA, geo-experiments, platform lift, holdouts, and causal inference basics. Fluency with analytics and tooling: GA4 or equivalent, CDP (e.g., Segment/mParticle), attribution (e.g., AppsFlyer/Adjust), BI (e.g., Looker/Tableau), testing platforms, CRM (e.g., Braze/Iterable/SFMC). Advanced Excel/Google Sheets; SQL familiarity preferred. Clear communicator with executive-ready narratives and concise recommendations. Excellent project management and prioritization. BA required; MBA a plus.
Responsibilities:
Own CRM strategy across email, SMS, push, and in-app. Lead planning and buying for TV/CTV, OOH, print, audio/radio, and direct mail. Oversee Search, Social, Programmatic, Affiliates, and Marketplaces. Influence the measurement roadmap including MMM, MTA, and geo-experiments. Lead SEO strategy (technical, content, authority). Drive a performance creative engine. Hire, develop, and mentor channel owners, CRM managers, and analysts.
