Product Marketing Manager (Remote from Italy)
Company:
Location:Italy, EU
Languages:English
Seniority level:Manager, 3-5+ years
Experience:3-5+ years
Skills:
LeadershipProject ManagementData AnalysisProduct ManagementGoogle AnalyticsCross-functional Team LeadershipAmplitude AnalyticsProduct DevelopmentStrategyProduct AnalyticsContent creationContent managementCommunication SkillsAnalytical SkillsCollaborationSEOMarket ResearchMarketingDigital MarketingCRMCustomer SuccessSaaSA/B testing
Requirements:
3–5+ years of experience in product marketing, growth marketing, or a related field, preferably in SaaS or B2B technology. Proven track record of leading go-to-market strategies, product launches, or customer engagement campaigns. Strong communication, storytelling, and analytical skills, with the ability to translate complex features into customer benefits. Passion for understanding users and advocating for their needs. Comfortable managing multiple projects in a fast-paced, results-driven environment. Experience collaborating across product, design, and sales teams. Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree is a plus.
Responsibilities:
Lead product launches from strategy to execution, including messaging, positioning, and campaign planning. Conduct market research, competitive analysis, and customer interviews to generate actionable insights. Develop clear and compelling product narratives and value propositions tailored to target audiences. Partner with content, design, and sales teams to create enablement materials, case studies, landing pages, videos, and thought leadership assets. Equip revenue teams with playbooks, tools, and training to communicate product value effectively. Measure and analyze the impact of marketing initiatives and iterate based on data-driven insights. Collaborate cross-functionally with Product, Marketing, Growth, and Customer Success teams to ensure alignment and drive adoption.
