VP of Product Marketing

12+ years of experience in product marketing or related roles within B2B SaaS. 8+ years leading PMM teams, ideally in high-growth or scale-up environments. Proven success in launching technical SaaS products and driving multi-segment GTM strategies (hybrid PLG + SLG). Exceptional storytelling skills and ability to articulate complex technical concepts simply. Deep understanding of SaaS monetization, pricing, and packaging. Experience partnering with executive teams. Strong analytical mindset and comfort with data-driven decisions. Experience with adtech/martech, data, analytics, cloud platforms, BI tools, ETL/ELT, or data warehousing is highly desirable. Familiarity with the workflows of Marketing Ops, Data Engineers, Analysts, and Growth teams.

Own and refine product story, value propositions, and messaging. Develop value propositions that resonate with target audiences and differentiate from competitors. Build a scalable messaging architecture and product storytelling framework. Lead analyst relations strategy. Architect go-to-market playbooks for product launches. Partner with Product, Marketing, and Sales for launch plans. Ensure GTM motions support PLG and SLG. Partner on monetization strategy, contributing market context. Ensure pricing articulation aligns with customer value. Operationalize competitive insights into enablement tools. Maintain market landscapes and trend analysis. Synthesize Voice-of-Customer insights. Build and evolve enablement assets. Partner to drive adoption and revenue retention. Equip teams to translate product capabilities into buyer value. Collaborate on customer stories and reference programs. Lead, coach, and manage the Product Marketing team. Institutionalize PMM processes and rituals.