VP of Growth

10+ years in senior marketing, growth, or commercial leadership roles. Experience in consumer tech, health tech, or e-commerce. Proven success building and scaling at least one significant growth story. Deep knowledge of performance marketing, funnel optimization, and CRO. Strategic understanding of brand building and creative development. Highly data- and AI-literate: experienced with automation, analytics, and decision systems. Strong financial acumen — experience in forecasting, budgeting, and commercial planning. Skilled in leading compact, expert teams and managing external partners effectively.

Own the full customer journey from awareness to advocacy. Lead integrated growth across SEO, Paid Search, Paid Social, PR, CRM, and Affiliate channels. Combine performance, brand, and conversion optimization into one cohesive growth strategy. Oversee B2B acquisition funnel from leads to sealed deals. Own pricing and market expansion strategy and execution. Represent the commercial function within the leadership team. Develop, own, and manage the commercial and marketing budget. Build and improve forecasting models for revenue, acquisition, and retention. Place AI and data at the core of marketing decision-making and execution. Define and elevate the brand's narrative and emotional impact. Oversee all commercial channels, including website, webshop, and retail partners. Build and manage high-value external partnerships and agency relationships. Build a high-performing team and instill a culture of accountability. Collaborate across Product, Medical, and Operations for flawless execution. Take full accountability for commercial results.