- Manage and grow a high-volume SMB portfolio using scalable engagement strategies, balancing automation with personalized interactions where it matters most.
- Design and execute one-to-many customer journeys, including automated onboarding flows, lifecycle campaigns, and behavior-triggered email sequences to drive engagement and feature adoption.
- Build and optimize automated communication sequences (email and CRM-driven) to trigger key customer actions such as activation, feature usage, upsell opportunities, and retention.
- Drive product adoption and value realization by educating customers on how to effectively use SplitMetrics Acquire and succeed with Apple Ads.
- Monitor customer health and proactively prevent churn, identifying risk signals (low usage, declining performance, inactivity) and triggering targeted interventions at scale.
- Develop scalable retention and expansion strategies, including playbooks for re-engagement, upsell, and cross-sell within the SMB segment.
- Collaborate cross-functionally with Sales, Product, Marketing, and Support teams to share customer insights and improve the overall customer experience.
- Collect and synthesize customer feedback at scale, identifying trends and advocating for improvements in product and positioning.