Paid Media Stategist (Remote)
101066 - 126333 USD per year
Company:Cortica - Neurodevelopmental
Location:San Diego, CA
Languages:English
Seniority level:Manager, 6+ years
Experience:6+ years
Skills:
LeadershipData AnalysisSalesforceGoogle AnalyticsCross-functional Team LeadershipStrategyMicrosoft ExcelSEOLead GenerationDigital MarketingBudget managementA/B testingCRM
Requirements:
- 6+ years of experience in digital marketing, preferably with multi-unit and/or healthcare experience.
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
- Proven expertise in leading and scaling digital marketing efforts across multiple channels, including Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Programmatic, and more.
- Strong command of SEO, PPC advertising, social media marketing, and analytics.
- Advanced experience in digital marketing tools, including Google Analytics, A/B testing tools, CRM systems, and campaign management platforms.
- Extensive experience with Excel required for reporting purposes.
- Ability to interpret data, make data-driven decisions, and pivot strategy to improve performance and optimize ROI.
- Demonstrated experience with conversion rate optimization and digital marketing funnel management.
- Advanced knowledge of emerging digital marketing trends and technologies.
Responsibilities:
- Develop and execute digital performance marketing strategy across paid search, paid social, display, programmatic, affiliate, and emerging channels.
- Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs.
- Strategically balance organic growth with targeted paid campaigns.
- Establish and manage comprehensive digital marketing budgets.
- Guide website content, design, and user experience initiatives.
- Lead efforts to implement SEO best practices.
- Oversee data-driven email marketing for healthcare providers and lead-nurturing campaigns.
- Utilize analytics tools to monitor performance, derive insights, and refine strategies.
- Stay ahead of digital trends and emerging technologies, spearheading adoption of innovative approaches and tools.
