Paid Media Manager

5-7 years of B2B paid media experience Proven track record managing annual paid media budgets of $2M+ Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools Daily AI tool usage for campaign optimization, creative testing, and audience research Advanced Excel/Google Sheets skills Understanding of B2B marketing metrics Full-funnel mindset Testing methodology expertise Competitive analysis skills Budget optimization experience Understanding of B2B buying cycles and account-based marketing principles Familiarity with private capital markets preferred Knowledge of privacy regulations

Develop and execute comprehensive paid media strategies across the full funnel Own multi-channel campaign planning, budget allocation, and performance optimization Lead quarterly and annual media planning aligned with revenue goals Drive account-based marketing (ABM) campaigns Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels Continuously test new channels and ad formats Implement advanced targeting strategies Execute sophisticated bid management and budget optimization strategies Leverage AI tools daily for campaign optimization, creative testing, and audience research Implement AI-driven creative testing frameworks Use machine learning tools for predictive audience modeling Design and execute rigorous A/B and multivariate testing programs Test new ad formats, bidding strategies, audience segments, and creative approaches Implement incrementality testing and attribution modeling Pioneer testing in emerging channels and platforms Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency Build comprehensive reporting dashboards and provide actionable insights Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning