Paid Media Manager

5+ years of hands-on experience with Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads. Strong understanding of SEM fundamentals including keyword match types and bidding strategies. Experience with multiple campaign types including search, display, retargeting, demand generation, video, and performance max. Proficiency with Google Tag Manager, Google Analytics 4, and conversion tracking setups. Experience setting up and running A/B experiments within Google Ads and PostHog. Experience with seven figure annual search ad budgets.

Launch and manage campaigns across Google Ads (Search, PMax, Demand Gen, YouTube, Display), Microsoft Ads, LinkedIn Ads, Meta Ads, and more. Conduct keyword research, write ad copy, and structure campaigns. Monitor account performance, analyze key metrics, and flag insights. Build and maintain reports to communicate results. Lead paid search audits, paid social audience audits, and competitive research. Partner with creative and growth teams to align messaging and strategies. Own conversion tracking, pixels, UTMs, and events. Build dashboards and deep dives in Hex, GA4 and HubSpot.