Media Buyer, Google

4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI. Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently. Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools. Advanced Excel/Google Sheets skills (Pivot Tables, VLOOKUPs). Ability to write compelling ad copy and collaborate effectively on creative asset development. Exceptional collaboration and communication skills, with a track record of influencing cross-functional partners.

Own campaign performance end-to-end, including pacing, reporting, and results for all assigned Google Ads campaigns. Source and manage creative like a performance marketer, proactively writing ad copy and partnering on creative development. Plan, launch, and optimize campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation. Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS. Document all tests and campaign changes, sharing wins and learnings to raise the bar for the team and stakeholders. Collaborate with business leads, account managers, and yield partners to surface headwinds/tailwinds, provide performance updates, and drive alignment. Leverage competitive research and intelligence tools to map the vertical landscape and uncover new opportunities. Serve as the internal subject matter authority on Google Ads strategy, owning the full campaign lifecycle and scaling spend efficiently.