Media Buyer, Google

4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI. Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently. Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs). Ability to write compelling ad copy and collaborate effectively on creative asset development. Exceptional collaboration and communication skills, with a track record of influencing cross-functional partners.

Own campaign performance end-to-end, including pacing, reporting, and results across assigned Google Ads campaigns. Source and manage creative assets, including writing ad copy and partnering on development. Plan, launch, and optimize campaigns with strategic design, targeting, bidding, and creative experimentation. Continuously monitor campaign health and optimize for higher CTR, reduced CPA, and maximized ROAS. Document all tests and campaign changes, sharing learnings with the team and stakeholders. Collaborate with business leads, account managers, and yield partners to surface insights and drive alignment. Leverage competitive research to identify new opportunities and lead growth initiatives. Serve as the internal subject matter expert on Google Ads strategy.