- Own spend, pacing, reporting, and profitability for Insurance YouTube campaigns.
- Manage campaign architecture, audience strategy, bidding, and conversion events directly within Google Ads.
- Scale performance across multiple insurance and financial services verticals.
- Build campaigns that drive both high-quality leads and inbound calls.
- Define creative strategy including messaging angles, hooks, and offer positioning using AI tools.
- Communicate performance insights and decisions to executive stakeholders.
- Develop repeatable operating systems and playbooks for video buying and creative testing.
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