- Engage with stakeholders to audit existing reporting and resolve discrepancies.
- Develop a roadmap to standardize reporting across assigned business verticals.
- Bridge business context and data understanding to identify performance levers.
- Execute ad-hoc analytical requests with business context and accuracy.
- Architecture and maintain LookML structures with awareness of downstream impacts.
- Build trust through education, best practices, and a self-service analytical suite.
- Deliver proactive retrospective analyses on marketing performance.
- Serve as the end-to-end technical owner from data ingestion to dashboard delivery.
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