- Own the development and execution of HCP brand strategy grounded in deep understanding of clinical data, existing standards of care, treatment guidelines, and competitive dynamics.
- Translate strategic insights including segmentation, decision drivers, and prescribing behaviors into launch readiness plans and prioritized HCP engagement tactics.
- Lead development and execution of positioning, messaging and creative, as well as integrated HCP campaigns, including personal and non-personal channels.
- Serve as a core member of launch leadership teams ensuring alignment of brand and HCP strategy across functions.
- Partner closely with the Patient & Consumer Marketing lead and Digital team to deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints.
- Actively partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force initiatives.
- Work closely with Medical, Legal, Regulatory, and Compliance to ensure compliant and aligned messaging and execution.
- Collaborate closely with Medical Affairs to integrate clinical data and real-world experience into HCP brand strategy and ensure aligned evidence generation planning.
- Establish performance indicators to assess and optimize launch performance and promotional effectiveness.
- Develop and manage relationships with external vendors and agency partners.
- Manage HCP marketing budget and resource allocation.
Cross-functional Team LeadershipBudget management