- Develop promotional materials, sales resources, training content, and customer-facing programs.
- Partner with Sales Training to support field meetings and ongoing development of resources.
- Support field execution through management of communications, resource inventory, and congress activities.
- Manage HCP product budgets, expenses, and resource allocation to maximize ROI.
- Oversee agency relationships, project timelines, and tactical delivery of marketing initiatives.
- Participate in brand and launch planning, including positioning, messaging, and targeting.
- Support market research, advisory boards, and customer engagement initiatives.
- Maintain knowledge of the therapeutic area, treatment landscape, and competitive dynamics.
Project ManagementMarket Research