- Own the development and execution of Brand Communications strategy, including disease awareness, market shaping, and launch narrative across HCP, patient, advocacy, media, and scientific audiences.
- Lead product-specific media strategy and launch communications planning in coordination with Brand, Corporate Communications, and Medical teams.
- Drive disease-state education and awareness programs, including unmet-need storytelling and pre-launch market seeding.
- Build and execute advocacy partnerships and celebrity/patient ambassador programs including identification, vetting, and compliance oversight.
- Lead and manage the Brand PR agency end-to-end, including budget oversight and performance management.
- Build and operate a real-time flag-and-act capability for brand-relevant media and issues management.
- Actively participate in MLR/PRC review processes to bring materials through efficient approval.
Project Management