- Own the Insurance vertical's primary modeling work end-to-end with measurable ROAS impact.
- Deliver buying models that maintain positive ROAS and quality.
- Drive lead quality improvements across the portfolio of brands including messaging, funnels, and content.
- Establish trusted, direct partnerships with vertical business stakeholders.
- Produce validated, documented model outputs.
- Identify and leverage new modeling opportunities not flagged by the business.
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