- Own the end-to-end briefing process for all creative entering production.
- Maintain a rolling content backlog with 4+ weeks of net-new concepts.
- Hit monthly throughput targets for net-new concepts.
- Analyze creative performance data with the paid media team to identify winners and flag fatigue.
- Translate performance findings into new briefs and updated creative direction.
- Maintain the creative playbook to document winning formulas.
- Lead competitive creative research to identify emerging opportunities.
- Drive cross-vertical learning to adapt successful creative.
- Manage UGC creator pipeline end-to-end, including sourcing, vetting, and contracting.
Data Analysis