- Serve as the clients’ go-to expert in Programmatic and Awareness Media while overseeing the broader media strategy and performance of client campaigns
- Own end-to-end campaign strategy and execution across programmatic platforms, with a strong emphasis on The Trade Desk, as well as direct media partnerships
- Develop and execute integrated media strategies across programmatic, endemic, CTV, linear TV, OOH, print, and other awareness channels
- Establish and manage direct publisher and media partnerships, including negotiations, media planning, activation, and reporting
- Build and present multi-channel media plans with clear budget allocations, KPIs, pacing, and testing roadmaps
- Drive continuous optimization using a deep understanding of real-time bidding, audience segmentation, platform algorithms, and broader media performance
- Provide high-touch communication with clients, including strategic recommendations, performance reporting, and actionable next steps
- Train and mentor junior team members in programmatic and broader media planning and activation best practices
Amazon RDS