- Own day-to-day management and optimization of paid search campaigns across Google Ads and Microsoft Ads
- Build and manage scalable ecommerce account structures including Shopping, Performance Max, brand, and non-brand search campaigns
- Conduct search term analysis and implement negative keyword strategies to reduce wasted spend and improve intent targeting
- Manage and optimize bidding strategies including tROAS, tCPA, Max Conversions, and Max Conversion Value
- Identify opportunities for keyword expansion, match type testing, and campaign scaling while maintaining efficiency targets
- Analyze campaign performance and provide actionable recommendations to improve ROAS, CPA, CVR, and revenue
- Monitor pacing, budgets, and spend allocation across campaigns to ensure efficient growth
- Create clear performance reports and present insights and optimization plans to internal teams and clients
Data Analysis