- Strategize and execute programmatic media campaigns
- Serve as the day-to-day subject matter expert for programmatic for clients
- Provide strategic recommendations, analysis, and reporting to clients
- Respond to ad-hoc client requests
- Assist in the development of media strategy and building paid media plans
- Communicate campaign performance to clients and create road-maps
- Analyze performance data and provide intelligent synthesis, interpretation and action plans
- Continuously measure and optimize campaign performance, establish benchmarks, and recommend future tests
- Prepare reports and present results to clients and management
- Maintain up-to-date knowledge of best practices and strategies in advertising networks
- Use a data-driven approach to develop marketing strategies and plans
- Build effective relationships with clients
- Gather data on consumer, competitor, and market conditions
Google Analytics