Acquisition Director (Programmatic and Paid Social)

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Requirements:

• 5+ years of experience in paid media with deep, hands-on expertise in Programmatic advertising (DV360, The Trade Desk, Amazon DSP)
• Proven experience managing large-scale, data-driven media campaigns across Search (Google/Bing) and Social (Meta, TikTok, LinkedIn)
• Skilled in performance analytics, forecasting, pacing, A/B testing, and translating insights into action
• Comfortable managing multi-million dollar budgets with accountability to strict performance KPIs
• Excellent communication and client-facing skills, with the ability to simplify complexity and drive alignment
• Strong understanding of attribution models, conversion tracking, and incrementality testing
• Self-starter mindset and thrives in a fast-paced, entrepreneurial, and collaborative environment

Responsibilities:

• Serve as the clients’ go-to expert in Programmatic while also overseeing Search and Social channel performance for client campaigns
• Own end-to-end campaign strategy and execution across DV360, The Trade Desk, Amazon DSP, Google Ads, Meta, and more
• Build and present multi-channel media plans with clear budget allocations, KPIs, pacing, and testing roadmaps
• Drive continuous optimization using a deep understanding of real-time bidding, audience segmentation, and platform algorithms
• Collaborate with creative and analytics teams to develop test-and-learn strategies that improve performance across all channels
• Provide high-touch communication with clients, including strategic recommendations, performance reporting, and actionable next steps
• Stay ahead of trends in ad tech, platform capabilities, and data privacy regulations to inform and future-proof campaign strategy
• Analyze performance across channels, synthesize insights, and deliver executive-level reporting and recommendations
• Develop strategic roadmaps and test plans that ladder up to client business goals, with a strong focus on efficiency and scale
• Train and mentor junior team members in performance marketing best practices and platform fundamentals