Senior Strategy Director, Programmatic

7–10+ years of progressive experience in programmatic media, with a focus on strategic leadership and client advisory. Programmatic YouTube experience transacted through DV360 Deep expertise in DV360 (required), The Trade Desk, Amazon DSP, and additional programmatic platforms and measurement tools. Strong fluency in all programmatic tactics including display, native, video, OTT/CTV, and DOOH. Demonstrated success leading multi-million-dollar programmatic budgets with proven performance growth.

Own strategic leadership for all programmatic engagements—developing comprehensive media plans aligned to client goals, market trends, and emerging opportunities. Shape the agency’s programmatic vision, evolving our service offerings and innovation roadmap in collaboration with cross-channel leads and executive stakeholders. Act as the senior strategic advisor for clients, translating business objectives into scalable media strategies and overseeing campaign performance at a portfolio level. Partner with data, analytics, and creative teams to develop full-funnel, insight-driven campaign strategies, rooted in audience segmentation, behavioral data, and channel attribution. Guide a team in the development, optimization, and execution of complex, multi-channel media campaigns—ensuring precision, performance, and a culture of testing and iteration. Champion internal education and best practices across the programmatic discipline—upskilling teams and establishing strategic frameworks, benchmarks, and processes. Leverage advanced analytics and platform data to synthesize performance narratives and present recommendations to executive stakeholders with clarity and confidence. Proactively identify whitespace, growth opportunities, and efficiency gains across accounts and internal operations.