Media Buyer

Posted about 1 year agoViewed
60000 - 90000 USD per year
United StatesInsurance technology
Company:SmartFinancial
Location:United States
Languages:English
Skills:
Data AnalysisGoogle AnalyticsGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelNegotiation
Requirements:
Demonstrated success launching and managing profitable lead generation campaigns. Strong negotiation ability for efficient campaign results. Highly analytical with skills to structure data and uncover insights. Deep hands-on experience across various marketing channels. Familiarity with third-party CPC, CPL, and CPM platforms is a plus. Excellent communication and organizational skills. Currently managing at-scale financial services lead generation campaigns.
Responsibilities:
Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals. Uncover campaign scale and profit drivers. Work with our analytics team to structure data for optimization. Manage communications between technical and creative teams. Analyze reporting and partner insights for strategic improvements. Research and test new marketing channels.
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