Media Buyer

Posted 2024-10-15

View full description

📍 Location: United States

💸 Salary: 60000 - 90000 USD per year

🔍 Industry: Insurance technology

🏢 Company: SmartFinancial

🗣️ Languages: English

🪄 Skills: Data AnalysisGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelNegotiation

Requirements:

Demonstrated success launching and managing profitable lead generation campaigns.
Strong negotiation ability for efficient campaign results.
Highly analytical with skills to structure data and uncover insights.
Deep hands-on experience across various marketing channels.
Familiarity with third-party CPC, CPL, and CPM platforms is a plus.
Excellent communication and organizational skills.
Currently managing at-scale financial services lead generation campaigns.

Responsibilities:

Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals.
Uncover campaign scale and profit drivers.
Work with our analytics team to structure data for optimization.
Manage communications between technical and creative teams.
Analyze reporting and partner insights for strategic improvements.
Research and test new marketing channels.

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Media Buyer

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