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Media Buyer

Posted 4 months agoViewed

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📍 Location: United States

💸 Salary: 60000 - 90000 USD per year

🔍 Industry: Insurance technology

🏢 Company: SmartFinancial👥 251-500E-CommercePrice ComparisonInsurTechInsurance

🗣️ Languages: English

🪄 Skills: Data AnalysisGoogle AnalyticsGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelNegotiation

Requirements:
  • Demonstrated success launching and managing profitable lead generation campaigns.
  • Strong negotiation ability for efficient campaign results.
  • Highly analytical with skills to structure data and uncover insights.
  • Deep hands-on experience across various marketing channels.
  • Familiarity with third-party CPC, CPL, and CPM platforms is a plus.
  • Excellent communication and organizational skills.
  • Currently managing at-scale financial services lead generation campaigns.
Responsibilities:
  • Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals.
  • Uncover campaign scale and profit drivers.
  • Work with our analytics team to structure data for optimization.
  • Manage communications between technical and creative teams.
  • Analyze reporting and partner insights for strategic improvements.
  • Research and test new marketing channels.
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