Paid Media Manager, Google

4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI. Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently. Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs). Ability to write compelling ad copy and collaborate effectively on creative asset development. Exceptional collaboration and communication skills, with a track record of influencing cross-functional partners to drive results. Deep knowledge of the Google Ads ecosystem. Proven ability to diagnose and correct performance challenges. Accountability for managing multiple campaigns and shifting priorities. Ability to thrive in a dynamic, test-and-learn environment.

Own campaign performance end-to-end: pacing, reporting, and results. Source and manage creative: write ad copy, partner on development, and maintain asset library. Plan, launch, and optimize campaigns with strategic design, targeting, bidding, and creative experimentation. Continuously monitor and optimize campaign health to drive CTR, reduce CPA, and maximize ROAS. Document all tests and campaign changes, sharing wins and learnings. Collaborate with business leads, account managers, and yield partners. Leverage competitive research to map landscape and uncover opportunities. Serve as internal subject matter expert on Google Ads strategy.