Director of TikTok Marketing
Company:Clean Nutraceuticals
Location:United States
Languages:English
Seniority level:Director, 5+ years
Experience:5+ years
Skills:
LeadershipProject ManagementData AnalysisGoogle AnalyticsTableauMarketingDigital MarketingA/B testingCross-functional collaboration
Requirements:
5+ years in DTC marketing 3+ years focused on TikTok for health/wellness/supplements brands Proven track record scaling TikTok campaigns to $10M+ annual revenue Expert in TikTok Ads Manager, Shop, and Analytics Proficient in AI creative tools and data platforms Deep direct response and TikTok knowledge Experience managing teams of 5+ people Bachelor's in Marketing, Business, or related field
Responsibilities:
Develop and execute TikTok marketing plans including ad campaigns, organic content, and Shop integrations. Manage $1M+ monthly TikTok ad budgets for customer acquisition and retargeting. Oversee TikTok-specific creative production using AI tools. Manage influencer and partnership collaborations. Implement TikTok-exclusive retention flows and community challenges. Utilize TikTok Analytics, Pixel, and third-party tools for reporting. Grow and mentor the existing TikTok-focused team. Collaborate with product, ops, and compliance teams. Experiment with emerging TikTok tactics and features.
