- Develop ad angles, hooks, and concepts rooted in customer pain points, reviews, UGC, and competitor research.
- Translate product features into clear, compelling value propositions.
- Build and maintain creative frameworks (problem → solution → proof → CTA).
- Analyze creative performance and identify winning patterns.
- Monitor creative fatigue and recommend iterations or refreshes.
- Write clear, actionable creative briefs for designers, editors, and creators.
- Design structured creative testing plans and control variables to isolate learnings.
- Work closely with media buyers, UGC managers, designers, and editors to align creative with funnel strategy.
Data Analysis