- Build, maintain, and optimize marketing data pipelines using Funnel and Google BigQuery.
- Integrate marketing, advertising, and analytics data feeds into unified schemas and maintain consistent reporting repositories and data warehouses.
- Troubleshoot data quality anomalies, pipeline errors, and discrepancies, and document workflows, pipelines, and schema architectures.
- Design and maintain interactive Tableau dashboards and recurring marketing performance reports.
- Analyze website traffic, engagement, and conversion funnels using Google Analytics 4.
- Support tag implementation and tracking quality assurance using Google Tag Manager; audit tracking setups and address measurement gaps.
- Develop and support multi-touch attribution models and contribute to Marketing Mix Modeling and econometric evaluations.
- Apply statistical analysis, predictive modeling, and causal inference to evaluate marketing effectiveness and communicate practical recommendations.
- Integrate media planning and campaign data from Bionic and Skai and support analytics for the Kaleidoscope proprietary engine.
Google AnalyticsTableau