- Develop and execute a customer retention strategy tailored to regional customer behaviors and commercial dynamics.
- Own the lifecycle marketing roadmap across email, SMS, subscriptions, and loyalty programs.
- Build, audit, and optimize automated lifecycle workflows, including welcome, onboarding, replenishment, repeat-purchase, win-back, and reactivation flows.
- Manage email and SMS campaigns, calendars, promotional offers, and localized customer communications using Klaviyo and Attentive.
- Segment customers using purchase history, behavioral signals, engagement, and lifecycle stages to personalize messaging and offers.
- Develop subscription adoption, loyalty, and churn-reduction strategies.
- Design cross-sell and product-bundling campaigns to grow average order value and repeat revenue.
- Build and present retention dashboards tracking LTV, repeat purchase rates, churn, AOV, and reactivation performance.
- Run A/B and multivariate tests across messaging, timing, offers, bundles, and automated triggers, and apply findings to future campaigns.
- Coordinate retention and lifecycle messaging with growth, design, operations, and paid acquisition stakeholders.
A/B testing