Performance Marketer

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Requirements:

• Bachelor’s degree in Marketing, Business, or relevant work experience.
• At least 4 years of experience in performance marketing.
• Proficiency in digital marketing tools such as HubSpot, Salesforce, Klaviyo, Mailchimp, Optimizely, VWO.
• Proficiency in digital marketing platforms like Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent understanding of PPC, display advertising, social media advertising, and other performance marketing channels.
• Experience with A/B testing, conversion rate optimization, and campaign analysis.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Understanding of user experience (UX) and customer journey mapping.

Responsibilities:

• Develop and execute performance marketing strategies to drive customer acquisition, engagement, and retention.
• Identify and prioritize key performance marketing channels, including PPC, display advertising, and affiliate marketing.
• Plan, launch, and manage performance marketing campaigns across various paid channels.
• Conduct keyword research, audience targeting, ad creation, and bid management.
• Optimize campaigns continuously to improve key performance metrics (CPC, CTR, CPA, ROAS, etc.).
• Track, analyze, and report on campaign performance using analytics tools.
• Develop and maintain dashboards to monitor KPIs and provide actionable insights.
• Conduct A/B testing and multivariate testing to optimize ad creatives, landing pages, and conversion funnels.
• Monitor spend and performance daily to ensure campaigns stay within budget and deliver expected results.
• Make data-driven decisions to reallocate budget as needed to optimize performance.
• Collaborate with the web development team to optimize landing pages and conversion paths.
• Utilize heatmaps and user feedback to identify areas for improvement.