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Senior Manager - Search Engine Marketing
Posted 15 days agoViewed
💎 Seniority level: Manager, 6+ years
🔍 Industry: Online Education
🏢 Company: Oceans👥 1-10Big DataFinancial ServicesVenture CapitalInformation TechnologyNatural Language ProcessingSoftware
⏳ Experience: 6+ years
Requirements:
- Minimum 6+ years of experience in a similar role.
- Expert in all things Google paid.
- Experience in online education or CPG/supplements is required.
- Be a strategic and analytical thinker with a results-driven mindset, excellent communication skills, and a proven track record in growth marketing, particularly in a remote environment.
- Proven ability to manage budgets and drive efficient revenue growth working in-house at a high-growth consumer brand.
Responsibilities:
- Own all aspects of Google paid media buying, including but not limited to: search, shopping, media planning, pmax, and youtube.
- Partner closely with CRO and lifecycle teams to improve cost per lead and cost per qualified actions.
- Optimize pacing for qualified leads and lead to purchase rate for the online education business.
- Own SEM paid acquisition for our CPG business, including the strategy and execution of paid spend.
- Report weekly on pacing to goals, key priorities and red flags.
- Utilize marketing analytics and data-driven insights to identify growth opportunities, optimize marketing performance, and inform strategic decisions.
- Collaborate cross-functionally with product, engineering, design, and other teams to ensure alignment and drive continuous improvement in marketing effectiveness.
- Manage budget and forecasting efforts for Google paid.
- Stay up-to-date with industry trends, best practices, and emerging technologies in growth marketing and recommend innovative strategies to stay ahead of the curve.
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