- Own the design side of the experimentation roadmap, from hypothesis generation and variant design through result analysis and documented learnings.
- Build and maintain a test backlog grounded in customer behavior data, including heatmaps, session replays, funnel drop-off, and post-purchase insights.
- Partner with the CRO Manager to size, prioritize, and sequence experiments by revenue impact potential.
- Improve CVR, CTR, AOV, and LTV through design across PDPs, checkout, landing pages, upsell flows, and post-purchase experiences.
- Set performance benchmarks for major design decisions and translate test results into design principles.
- Own the Figma component library, design tokens, pattern documentation, and design-system governance.
- Deliver production-ready designs, specs, interaction notes, and edge-case coverage to the development team.
- Contribute to sprint planning and grooming by sizing work, flagging risks, and maintaining velocity.
- Provide design feedback and mentorship to junior designers and help establish shared design ways of working.
Figma