- Design and implement the full CRO operating system including intake, prioritization, and documentation.
- Maintain a prioritized, always-active testing backlog.
- Manage end-to-end test lifecycle: ideation, brief, design, dev, QA, launch, analysis, and rollout.
- Write clear, actionable briefs that enable Design and Dev to execute efficiently.
- Build a closed-loop integration with paid media and creative teams.
- Improve new customer conversion rate and NC-ROAS through experimentation.
- Optimize for first-order contribution margin, including AOV, subscription, and upsell mechanics.
- Establish a structured reporting cadence for performance and roadmap planning.