- Own the health and growth of the subscription business, reducing churn and extending subscriber tenure.
- Improve reactivation and win-back performance and increase lifetime value per subscriber.
- Improve cancellation save rate through lifecycle and CX improvements.
- Redesign the full lifecycle experience, mapping the journey from first purchase to long-term subscription.
- Identify key churn and disengagement moments and improve onboarding, product usage, replenishment, and renewal flows.
- Increase engagement leading into renewal moments and improve cancellation flows to reduce unnecessary churn.
- Increase AOV and orders per subscriber, improve cross-sell and upsell performance.
- Drive higher revenue per subscriber and expand LTV through better product and lifecycle strategy.
- Design and run lifecycle experiments across onboarding, retention, and churn, testing pricing, offers, billing cadence, and engagement strategies.
- Launch loyalty or membership programs, improve referral and advocacy behavior.
- Build cohort-level understanding of retention drivers and identify churn moments across the lifecycle.
- Deliver insights that inform product, growth, and merchandising and report on subscriber health and performance.