Director of Product Development & Innovation

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Requirements:

• Proven track record shipping successful products — from idea to manufacturing to launch
• Experience working with and managing outside vendors, engineers, ID partners, and packaging teams
• Strong judgment and instincts on when to build in-house vs. bring in outside experts
• Exceptional at coordinating multiple moving parts, stakeholders, and timelines
• High standards for quality, performance, and customer experience

Responsibilities:

• Own the full lifecycle of product development — from idea to prototype to final production
• Lead execution of new devices, attachments, and accessories
• Scope and drive product improvements (e.g. motor performance, blade refinement, waterproofing, ergonomics)
• Collaborate with best-in-class engineers, industrial designers, and packaging experts to bring product ideas to life
• Work directly with manufacturers and partners to ensure performance, quality, and reliability at scale
• Run structured prototyping, sampling, and performance testing cycles
• Validate new products and improvements using real customer feedback, retention data, and product usage insights
• Build lightweight but effective testing and feedback loops with users, power customers, and internal teams
• Ensure every product meets safety, compliance, and international regulatory standards before launch
• Oversee the development of packaging, inserts, and presentation for both DTC and retail
• Manage external partners to develop dielines, structural packaging, and insert trays
• Ensure every unboxing experience is premium, practical, and on-brand
• Collaborate with Creative to align messaging, education, and product presentation
• Turn product vision into clearly scoped, validated, launch-ready initiatives
• Prioritize the highest-impact product improvements and innovations that drive retention, margin, and customer love
• Work closely with the CEO, COO, and functional leads to align development efforts with business goals
• Maintain confidence in every product you lead — from performance to packaging to post-launch experience