Senior Marketing Manager, Geospatial Solutions

BA/BS degree and ten (10) years of related professional work experience. Experience in B2B marketing for technology or professional services. Deep understanding of federal agency market dynamics and procurement processes. Proven experience in geospatial technologies or related industries. Established network within geospatial industry associations or partner organizations desired. Strong skills in digital marketing, analytics, and marketing automation tools. Excellent communication and relationship-building abilities. Strong project management skills with attention to detail. Expert Microsoft Office suite skills. Familiarity with GIS platforms and geospatial data applications preferred.

Create and execute strategic marketing plans for geospatial services and technologies. Manage conferences, sponsorships, events, public relations, webinars, advertising, and social media. Collaborate with sales on client capture and development strategies. Identify and develop cross-sector opportunities to drive sales. Build and maintain relationships with geospatial industry associations. Conduct market research and competitive analysis. Manage brand to company standards. Develop and manage communications tactics for physical and digital media. Develop and manage marketing budget for the geospatial sector. Support newer marketing managers in conference attendance and ROI tracking. Participate on association boards and committees.