Account-Based Marketing Manager

5+ years of experience in B2B marketing. At least 2+ years in an ABM-focused role. Proven success in developing and managing ABM campaigns that drive pipeline and revenue growth. Hands-on experience with 6sense, Salesforce, and Marketo. Strong understanding of sales alignment and enablement. Proven ability to collaborate with cross-functional teams. Data-driven approach with experience in tracking campaign performance and using insights. Strong project management skills.

Develop and execute a robust ABM strategy aligned with sales and demand generation. Collaborate with sales, CS, and marketing to identify target accounts and create personalized plans. Define and track KPIs to measure ABM campaign success. Manage and allocate budgets for ABM campaigns. Develop strategies for account expansion, focusing on upsell/cross-sell. Create a feedback loop with sales and CS to refine ABM strategies. Execute tailored campaigns across email, direct mail, digital advertising, events, content, and sales. Develop and manage tiered ABM programs (one-to-one, one-to-few, one-to-many). Integrate ABM strategies with field marketing or corporate events. Leverage 6sense and collaborate with Sales Enablement for account insights. Conduct research on target accounts to inform campaign strategies. Partner with content marketing to customize assets for specific accounts and personas. Create meaningful touchpoints across the buyer journey. Use Marketo, 6sense, and Salesforce to orchestrate and measure ABM programs. Partner with other marketing teams to align messaging and campaigns. Work with external agencies or vendors for ABM program execution. Monitor ABM campaign performance and analyze engagement metrics. Report on ABM-specific metrics to demonstrate impact. Educate internal teams on ABM best practices, technologies, and campaign impact. Develop and maintain ABM playbooks and frameworks.