Sr. Paid Media Manager - Breakout Prop

5 years of hands-on experience managing paid media campaigns across multiple digital platforms. Expert-level understanding of Meta Ads Manager, Google Ads (YouTube), TikTok Ads, and at least one programmatic platform. Comfortable with campaign setup, audience segmentation, tracking, A/B testing, and creative iteration. Data-driven thinker with strong analytical skills—you know how to diagnose performance patterns and act on them. Self-starter who thrives in fast-paced environments and takes ownership from strategy through execution. Deep curiosity about crypto and a passion for marketing in emerging, fast-evolving ecosystems. Bonus: experience with crypto-native or community-driven marketing channels (Reddit, Discord, Telegram).

Own day-to-day campaign management and optimization across core paid channels: Meta, TikTok, X, YouTube, and programmatic. Design, launch, and iterate experiments to identify new opportunities for growth, efficiency, and improved unit economics. Explore and test crypto-relevant channels and community-based placements (e.g., Reddit, Discord, Telegram, crypto news networks). Partner closely with creative and analytics teams to develop and test ad messaging, creative assets, and audience strategies. Monitor and analyze performance data to drive insights and recommendations that maximize revenue and LTV. Manage budgets strategically—scaling channels that perform while maintaining rigorous performance discipline. Collaborate with Growth and Analytics to refine attribution, optimize conversion funnels, and ensure data integrity across platforms. Stay current with platform changes, algorithm updates, and best practices—translating new learnings into competitive advantage.