Copywriter - Breakout Prop
Company:Kraken
Location:United States
Languages:English
Seniority level:Senior, 5+ years copywriting, 1+ year crypto experience
Experience:5+ years copywriting, 1+ year crypto experience
Skills:
BlockchainEthereumContent creationContent managementSEOCommunication SkillsWritten communicationMarketingEditingDigital Marketing
Requirements:
- 5+ years of copywriting experience, preferably client-side at a startup, fintech, or tech-driven organization.
- At least 1 year of experience working at a crypto company, with genuine enthusiasm for the category.
- Strong portfolio showing conceptual thinking, storytelling range, and adaptability across formats.
- Experienced writing for performance and brand across Meta, TikTok, X, YouTube, Google, and crypto-native platforms.
- Able to translate complex or technical topics into accessible, motivating narratives.
- Highly collaborative, proactive, and comfortable working in a fast-paced, experiment-driven environment.
- Detail-oriented, curious, and energized by the opportunity to shape the voice of the top prop trading firm in crypto.
Responsibilities:
- Develop and evolve Breakout’s brand voice across paid, organic, and owned platforms.
- Concept and write creative for paid campaigns across Meta, TikTok, X, YouTube, Google, and programmatic channels.
- Craft organic content for X, Discord, Reddit, and community-driven environments.
- Write website copy, landing pages, lifecycle messaging, and other owned-channel communications.
- Partner with the in-house designer and freelance creative talent to bring ideas to life.
- Work cross-functionally with Growth and Lifecycle teams to test messaging, evaluate performance, and iterate rapidly.
- Distill complex crypto and trading concepts into clear, compelling, and conversion-oriented messaging.
