VP, Growth - Breakout Prop

10+ years of experience in growth marketing in high-growth tech, fintech, or crypto companies, including building teams and systems from scratch. Crypto fluency: at least 2+ years in a crypto organization or leading a crypto vertical within fintech, plus personal passion and direct experience in the space. Proven track record scaling acquisition, activation, and retention in high-growth environments. Deep analytical rigor across funnel metrics, cohort analysis, A/B testing, attribution, and data-driven marketing. Strong understanding of crypto markets, trader motivations, and crypto communities, with awareness of safe and compliant marketing in the space. Strategic thinker and hands-on operator—able to build frameworks and also dive into details. Excellent communicator, collaborator, and leader with experience influencing cross-functionally. Startup mindset: thrives in fast-paced, ambiguous environments; proactive, resilient, and excited to build the company’s growth engine.

Define and lead full growth marketing strategy across user acquisition, activation, conversion, retention, cross-sell, and upsell. Build and scale the growth team, establishing processes, tech stack, analytics, and experimentation frameworks. Tie growth metrics to business KPIs across the full funnel and LTV. Oversee marketing analytics and instrumentation for rigorous measurement, dashboards, cohort analyses, funnel optimization, and data-driven decision making. Operate hands-on when necessary, executing campaigns, driving tests, and working directly with crypto-native channels and partners. Collaborate closely with product, engineering, trading operations, and brand marketing. Stay ahead of crypto marketing trends, emerging channels, crypto-native communities, and regulatory-sensitive positioning. Uphold Breakout Prop’s values: transparency, trader-first mentality, high integrity, and exceptional execution.