VP, Growth - Breakout Prop

Posted 6 days agoViewed
United StatesFull-TimeCrypto, Fintech
Company:Kraken
Location:United States
Languages:English
Seniority level:Vp, 10+ years
Experience:10+ years
Skills:
LeadershipBlockchainData AnalysisSEODigital MarketingCRMA/B testing
Requirements:
10+ years of experience in growth marketing in high-growth tech, fintech, or crypto companies 2+ years in a crypto organization or leading a crypto vertical within fintech Proven track record scaling acquisition, activation, and retention Deep analytical rigor across funnel metrics, cohort analysis, A/B testing, attribution, and data-driven marketing Strong understanding of crypto markets, trader motivations, and crypto communities Excellent communicator, collaborator, and leader
Responsibilities:
Define and lead full growth marketing strategy Build and scale the growth team and its infrastructure Tie growth metrics to business KPIs Oversee marketing analytics and instrumentation Operate hands-on when necessary Collaborate with product, engineering, and brand marketing Stay ahead of crypto marketing trends
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