Sr Manager, Marketing Analytics - Breakout Prop

5+ years of experience in marketing analytics Exceptional quantitative and analytical skills Expert knowledge of digital marketing analytics Intermediate SQL skills Proficiency in at least one major BI platform (Tableau, Looker, or Periscope) Advanced experience with Google Analytics, Adobe Analytics, or Heap Advanced experience with tag management platforms (Google Tag Manager, Segment, or Tealium) Strong understanding of paid media, web analytics, and user journey tracking Proven ability to translate complex data into clear, actionable insights Systems thinker who thrives in startup environments Curiosity and enthusiasm for the crypto ecosystem

Design and implement a reliable, scalable marketing data infrastructure Implement tracking systems using tools like Google Tag Manager, Segment, or Tealium Develop automated dashboards and visualizations in platforms like Tableau, Looker, or Periscope Lead analyses of acquisition, activation, retention, and LTV Investigate data abnormalities Build and refine attribution models, cohort conversion studies, CLTV frameworks, and response models Collaborate with Growth Marketing, Product, and Finance Establish best practices for data governance, measurement frameworks, and experimentation standards