Sr. Marketing Analytics & Operations Manager (US-Remote)

Bachelor’s degree or equivalent work experience in Marketing, Business, Data Science, or related field 5+ years of experience in marketing operations, analytics, or related role Proven expertise in managing marketing automation platforms (HubSpot) and CRM systems (Salesforce) Strong analytical skills with experience in data analysis and marketing performance reporting Proficiency in marketing analytics tools (e.g., Google Analytics, Tableau, Power BI) Experience with attribution modeling, lead scoring, and customer journey analytics Excellent project management skills Strong communication and collaboration skills

Design and manage marketing dashboards and reports Provide actionable insights through campaign performance analysis Own and optimize the marketing technology stack Ensure data integration between marketing and business platforms Evaluate and recommend new marketing tools Lead development and optimization of marketing processes Partner with cross-functional teams for seamless execution Implement automation strategies for marketing operations Oversee marketing budget allocation, forecasting, and expense tracking Collaborate with finance for reporting and ROI analysis Oversee lead scoring, routing, and data hygiene Ensure marketing database accuracy and segmentation Drive strategies for improving lead quality Provide training on data literacy and marketing tools Foster a data-driven culture