Sr. Marketing Analytics & Operations Manager (US-Remote)

Bachelor’s degree or equivalent work experience in Marketing, Business, Data Science, or related field. 5+ years of experience in marketing operations, analytics, or a related role. Proven expertise in managing marketing automation platforms (HubSpot) and CRM systems (Salesforce). Strong analytical skills with experience in data analysis, marketing performance reporting, and translating data into actionable insights. Proficiency in marketing analytics tools (e.g., Google Analytics, Tableau, Power BI). Experience with attribution modeling, lead scoring, and customer journey analytics. Excellent project management skills.

Design and manage marketing dashboards and reports to monitor KPIs. Provide actionable insights through in-depth analysis of campaign performance. Own and optimize the marketing technology stack. Ensure data integration between marketing systems and other business platforms. Lead the development, implementation, and optimization of marketing processes and workflows. Oversee marketing budget allocation, forecasting, and expense tracking. Oversee lead scoring, routing, and data hygiene processes. Provide training and support to the marketing team on data literacy and best practices.