Own end-to-end funnel operations including lead management, scoring, routing, handoffs, and pipeline reporting Define, track, and validate core go-to-market metrics across Marketing and Sales Build and maintain scalable processes, dashboards, and weekly operating cadences Diagnose funnel performance, data gaps, and operational friction, and implement clear improvements Ensure data accuracy, freshness, documentation, and operational hygiene Partner closely with Marketing, Sales, RevOps, and Leadership to drive alignment and execution Translate complex data and systems into clear insights, recommendations, and action plans