Marketing Generalist

Bachelor's degree 1-2 years of college publication or professional writing experience (writing portfolio required) Exceptional writing and research skills Experience in coordinating events or meetings Extensive knowledge and experience in social media platforms Proficiency in Microsoft 365 and Adobe Products Knowledge of Salesforce and Hubspot Willing to travel up to 25% as needed

Collaborate on trade show and networking event success, including scheduling, content, and post-event analysis. Write compelling copy for various publications, ads, newsletters, blog posts, and social media. Develop engaging content reflecting company voice through research and collaboration. Plan and execute case studies and testimonials. Research competitive positioning and value proposition messaging. Administer Hubspot to maximize value. Ensure content aligns with sales, marketing, and product strategies. Manage demand generation and drip marketing campaigns. Adhere to company policies and procedures. Perform miscellaneous duties as needed.