Account-Based Marketing Specialist (REMOTE OK)
A
Arkose LabsB2B Marketing
San Mateo, CAFull-TimeManager
Salary100000 - 150000 USD per year
Job Details
- Languages
- English
- Experience
- 6+ years
- Required Skills
- Salesforce
Requirements
- 6+ years of experience in B2B marketing
- At least 3 years focused on account-based marketing
- Demonstrated success driving pipeline and revenue through ABM programs
- Strong understanding of B2B buying cycles and complex sale processes
- Experience with ABM platforms (6sense, Demandbase, Terminus, RollWorks, etc.)
- Proficiency with CRM systems (Salesforce preferred)
- Proficiency with marketing automation platforms
- Excellent analytical skills
- Strong communication and presentation skills for executive-level audiences
- Proven ability to build relationships and influence cross-functional stakeholders
Responsibilities
- Design and implement comprehensive ABM strategy
- Define target account selection criteria and segmentation
- Create ABM playbooks and best practices
- Build and execute personalized, multi-channel campaigns
- Develop account-specific value propositions and messaging
- Coordinate intent data monitoring and trigger-based outreach
- Design and manage account-based advertising campaigns
- Partner closely with sales leadership and account executives
- Establish clear processes for account handoffs, lead routing, and opportunity tracking
- Facilitate regular account planning sessions
- Create shared account intelligence repositories
- Develop sales enablement materials specific to ABM initiatives
- Work with demand generation, content marketing, and field marketing teams
- Collaborate with SDRs on account research and outreach
- Partner with customer success on expansion ABM strategies
- Coordinate with product marketing on account-specific use cases
- Implement ABM-specific metrics and reporting dashboards
- Track campaign performance at the account level and optimize
- Conduct regular program reviews and present results
- Monitor account progression through buying stages
- Calculate and report on ABM ROI
