Account-Based Marketing Specialist (REMOTE OK)

6+ years of experience in B2B marketing At least 3 years focused on account-based marketing Demonstrated success driving pipeline and revenue through ABM programs Strong understanding of B2B buying cycles and complex sale processes Experience with ABM platforms (e.g., 6sense, Demandbase, Terminus, RollWorks) Proficiency with CRM systems (Salesforce preferred) Proficiency with marketing automation platforms Excellent analytical skills with ability to translate data into actionable insights Strong communication and presentation skills for executive-level audiences Proven ability to build relationships and influence cross-functional stakeholders Experience in SaaS, enterprise software, or technology sectors (preferred) Background in sales or sales operations (preferred) Knowledge of intent data providers and account intelligence tools (preferred) Experience with paid advertising platforms (e.g., LinkedIn Campaign Manager, Google Ads) (preferred) Familiarity with sales engagement platforms (e.g., Outreach, SalesLoft) (preferred) Project management certification or formal training (preferred)

Design and implement comprehensive ABM strategy aligned with company revenue goals and ICP criteria Define target account selection criteria and segmentation framework Develop account tiering structure and engagement strategies Create ABM playbooks and best practices documentation Build and execute personalized, multi-channel campaigns for target accounts Develop account-specific value propositions and messaging frameworks Coordinate intent data monitoring and trigger-based outreach programs Design and manage account-based advertising campaigns Partner closely with sales leadership and account executives to prioritize target accounts Establish clear processes for account handoffs, lead routing, and opportunity tracking Facilitate regular account planning sessions between marketing and sales teams Create shared account intelligence repositories and communication protocols Develop sales enablement materials specific to ABM initiatives Work with demand generation, content marketing, and field marketing teams to create cohesive account experiences Collaborate with sales development reps (SDRs) on account research and outreach sequences Partner with customer success on expansion ABM strategies for existing accounts Coordinate with product marketing on account-specific use cases and ROI stories Implement ABM-specific metrics and reporting dashboards Track campaign performance at the account level and optimize based on insights Conduct regular program reviews and present results to leadership Monitor account progression through buying stages and identify acceleration opportunities Calculate and report on ABM ROI and contribution to revenue targets