Account Based Marketing Manager (Remote)
94000 - 141000 USD per year
Company:ezCater, Inc
Location:US
Languages:English
Seniority level:Senior, 5+ years
Experience:5+ years
Skills:
Project ManagementSalesforceStrategyAccount ManagementCRM
Requirements:
- 5+ years of experience managing Account Based Marketing campaigns and driving pipeline impact in enterprise accounts.
- Strong project management skills to run complex, multi-threaded campaigns.
- Strong collaboration with Sales, comfortable facilitating account plans.
- Exceptional messaging development for executive-level narratives and tailored content.
- Data-driven mindset with comfort in campaign analytics and attribution.
- Proficiency with Salesforce and marketing automation (HubSpot).
- Comfortable operating in fast-paced environments with a bias toward action.
- Ability to solve complex, ambiguous problems with innovative solutions.
- Strategic thinking to develop long-term plans for engaging key accounts.
Responsibilities:
- Own end-to-end strategy, planning, and execution of ABM campaigns for priority accounts.
- Partner with Sales leadership and AEs to build tailored account plans and buying committee maps.
- Partner with Lifecycle and Performance Marketing for account-based orderer campaigns.
- Develop personalized content assets and select offers relevant to each account.
- Coordinate outbound efforts with BDRs and AEs.
- Leverage intent signals to identify in-market moments and trigger plays.
- Manage campaign operations, including timelines, creative, lists, and QA.
- Conduct regular readouts with Sales and Marketing stakeholders and document learnings.
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