Senior Account-Based Marketing Manager
Company:Wrapbook
Location:USA, Canada
Languages:English
Seniority level:Senior, 4+ years
Experience:4+ years
Skills:
Project ManagementData AnalysisSalesforceCross-functional Team LeadershipLead GenerationDigital MarketingAccount ManagementMarket ResearchStrategic thinkingCRM
Requirements:
4+ years experience in Account-Based Marketing, Demand Generation, or Growth Marketing roles in B2B SaaS Dedicated experience executing high-impact, high-touch ABM campaigns Comfort using first and third-party intent data to inform account strategies Strong analytical skills and comfort monitoring and reporting on performance metrics
Responsibilities:
Develop and execute targeted, 1:1 and 1:few campaigns Own day-to-day execution of ABM initiatives Create, manage, and optimize personalized email nurture programs, webpages, paid campaigns, and content syndication Analyze target account signals and performance metrics
